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Signal on the web5/30/2023 ![]() ![]() User experience is extremely important to Google, and that importance has manifested itself as new ranking factors over the past several years. The Importance of Strong UX While Balancing the Need for Killer Content Summary – How Powerful Will the Page Experience Signal Be?.“Fast page” Label in Chrome on Long-press.Very Low Possibility, But You Never Know: Accessibility Signal.Better Ads Standards – Aggressive and Intrusive Ad Experiences.Speculation: Possible Candidates That Can Be Added to the Page Experience Signal.Chrome’s (growing) Role in the “Experience”. ![]() How powerful will the new Page Experience signal be? Will it have teeth?.In this post, I am going to cover Google’s object-oriented approach to building the signal. I will cover the various factors involved, I will speculate about how powerful the signal will be, brainstorm some additional signals that could be added in the future, and cover what Googlers (including what some of the Chrome team) have said about the upcoming signal. This approach makes it very easy to adjust scoring across the factors, add or refine factors, remove others, etc. Note: we don’t know the weight of each object, just that all signals will be part of the larger Page Experience signal. Each object will output a score, which will be combined to form the final Page Experience score. For example, each factor that is part of the new signal can be viewed as its own object. As of November 10, 2020, Google announced the Page Experience signal will roll out in May 2021.įor the new signal, Google is using an object-oriented approach, which I think is brilliant. So the new signal is impacting the 10-blue links and Top Stories (which is a big driver of traffic for many news publishers).įrom a timing standpoint, Google explained that it would give site owners 6-months’ notice before rolling out the Page Experience signal, so there is time for them to get ready. In addition, Google announced that the new Page Experience signal will be a ranking factor for Top Stories on mobile and that the AMP requirement will be removed. It combines multiple sub-signals (some of which are being used now as ranking factors) into one larger signal. In May of this year, Google announced the Page Experience signal, which will be a new ranking factor rolling out at some point in 2021. ![]()
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